Updating the mobile experience for the
E-commerce according to the rebranding

Consistency and Standards

With rebranding, it's crucial that the new design is implemented consistently across the entire website. The Shopify platform offers flexibility, but requires attention to ensure that all visual elements, such as colors, fonts, and logos, are evenly applied.

System Status Visibility

The website needs to clearly inform users about the status of their actions, such as adding products to their cart or progress during checkout. The website update must ensure that these interactions are intuitive and that system feedback is visible and understandable.

User Control and Freedom

The new platform should allow users to easily navigate and make changes, such as adjusting filtering options or modifying the shopping cart, without facing barriers. The design must provide fluid and intuitive navigation.

Design

In line with Insider's timeless and minimalist design, the site should be visually clean and focused, avoiding information overload or unnecessary elements. The Shopify platform should be configured to support this design style, ensuring the site is aesthetically pleasing and functional.

Usage Efficiency

The website is the company's gateway, so users should achieve their goals with as little effort as possible. This includes improving page loading speed and ensuring features like product filters and searches are fast and accurate.

User Feedback

Implementing mechanisms for collecting user feedback can help you quickly identify and fix problems. Your website update should consider integrating tools to analyze visitor behavior and gain valuable insights into the usability of the new design.